Online Marketing

Online Marketing

October 13, 2021
A guide to the most effective product recommendation strategies for e-commerce
A lot of people shop online and one of the most important ways to keep them coming back is by giving them a better shopping experience. Websites like Amazon and Jet.com allow customers to anonymously review the products they purchase and their online system then recommends similar or new items based on that data.  Recommendation systems can lead to better conversion rates and it drives up customer engagement. That being said, there are many strategies that can help you with your online store’s product recommendations.  What is Product Recommendations? Product recommendations are a powerful way to increase sales and grow a […]
October 11, 2021
How to gain and keep trust of customers?
Where a relationship exists, trust should always be present. Trust is the backbone of a happy and healthy relationship. When companies build trust, that is the start and foundation of it. No consumer would buy or associate with you if you’re not trustworthy. In the later run, customers’ trust will turn to increase brand visibility, and attract more customers, thus, the beginning of revenue. These customers should be retained and nurtured in order for your company to continue to grow. Here are the things you need to do in order for you to gain and keep the trust of your […]
October 9, 2021
What does it take to build social proof into your landing page?
If you want your landing page to convert, then you need to implement social proof into it. Social proof is a psychological phenomenon where people are more likely to make a purchase decision because other people like them have done so as well. It doesn’t just impact our actions, it affects our behaviors and thoughts. In the context of marketing, social proof can be an excellent way to engage your audience and convince them to take specific actions. Think about it as if you’re walking out of a casino and someone tells you that everyone inside is already winning. You’ll […]
October 7, 2021
The Difference Between Testimonials and Reviews
When people are trying to make a purchase decision, they often rely on testimonials, reviews, and ratings by other people to make their decision. Some people look for testimonials before they make a purchase, while others read reviews.  What is a Testimonial? A testimonial is an endorsement that someone offers or gives. It can be written, spoken, or acted out. A testimonial may be favorable, truthful, or scathing, and this is usually displayed on business’ websites to attract more potential customers. Reviews A review, on the other hand, is an evaluation of a product or service based on someone’s personal […]
October 6, 2021
What type of social proof should you use on your website?
I’d like to talk about the importance of social proof on your website. There are many different types to choose from, but I’d like to focus on the ones that are more traditional. One of the best places to use social proof is on your contact page to show that you are legitimate. Another one is on your testimonial page where you can share the opinions of people who use your product or service. These are both great sources of social proof because they give someone outside of your company an opinion to consider. It’s also great to use on […]
March 3, 2020
Asch Line Experiment and Social Proof.
I don't buy anything without checking reviews online or even asking people I know if they have tried this product or service before. Being online for so many years now it's just in my 'DNA'.
February 13, 2020
Nine Types of Social Proof Being Used Everyday
I don't buy anything without checking reviews online or even asking people I know if they have tried this product or service before. Being online for so many years now it's just in my 'DNA'.
February 13, 2020
How to Set Up the Conversions Counter Notification on SocialProofNow
In this post learn how to use Marketing psychology to Boost Conversions. Watch the video here.
February 13, 2020
How to Set Up the Social Share Notification on SocialProofNow
How to Set Up the Social Share Notification on SocialProofNow Watch the video to learn more.
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