Email and chatbots integration can be a valuable way to improve customer service. In a recent study, it was found that 71% of customers would instead use email to communicate with a company than speak on the phone.
Additionally, chatbots are becoming increasingly popular, and customers are more likely to use them to share with companies. By integrating email and chatbots, companies improve customer satisfaction and can provide a better customer experience by offering more options for communication.
Businesses that want to offer the best customer service should consider integrating chatbots with their email system. This will allow customers to switch between the two channels depending on their needs easily. Chatbots can handle simple questions, while email can be used for more complex inquiries.
If you want your email marketing to be effective, you’ll need a qualified mailing list of people who want to hear from you via email. One of the most efficient strategies to expand your mailing list is to use a chatbot. You can set triggers based on the activities of your website users that indicate interest. Whether someone is perusing the blog, for example, you may inquire if they are interested in subscribing.
Triggers are keywords in your subscribers’ messages or activities, and they might be in various forms. Famous examples are automated messages or conversation flows sent after a defined subscription period by a new or current customer. When a subscriber sends a message containing a specific set of words or phrases, keyword-based triggers start a discussion flow.
To increase engagement and conversions, you can use the data acquired to develop tailored and targeted email messages. Segmenting your list means dividing it into different groups according to their interests, demographics, or other factors. This allows you to target your messages more effectively, improving your response rate and overall results.
List segmentation serves the aim of personalization by dividing your email list into parts depending on what you know about each user—such as their purchasing history, knowledge with your organization, and professional background—and then sending customized information to each segment. In B2B marketing, personalization is no longer a “nice-to-have” – it’s a need. According to 55 percent of B2B marketers, marketing customization leads to improved sales conversion rates and future growth.
Now that you created a segment list, you may blast emails to these prospects. An email blast is a single email message sent to a complete email list, a big part of an email list, or many email lists simultaneously.
These emails are sent to the majority of or all of the people on your mailing list, ensuring that your email blasts reach a large number of people. Provide valuable information about your company, sending promotional content, flash sales, and newsletters.
Customers are more irritated when they are placed on hold or receive an automated email with a “no-reply” message. According to research, 66% of customers demand real-time responses and interactions. This is where chatbots come into play.
Chatbots can provide rapid solutions and please prospects or consumers because they are available 24 hours a day, seven days a week. After all, chatbots can have several chats with different clients at the same time. You may also have an option to ask your customers to chat with an actual representative. In this case, you are giving them several options for their preferred communication mode. It ensures your customer’s satisfaction and feels valued.