How Chatbots can help your business?
Best Practices at Work in a day and age where more and more businesses rely on email as a core part of their marketing strategy, chatbots have been touted as the next big thing for customer service.
Most of us are accustomed to how email works, but what is a chatbot? Essentially, a chatbot is a user interface that interacts with a user conversationally. This means that a chatbot can have hundreds of responses to a customer’s question.
Chatbots come in handy when a customer has a question that another person will only answer. For example, if a customer needs to make an appointment or check their account, they can use the chatbot online. This will allow the customer o receive a response automatically while no customer service representative is available.
How it is creating a massive impact
Chatbots are growing in use more than ever before in customer service operations. This is because they are fast, cost-effective, and programmed by humans. They are commonly used for small businesses looking for cost-effective ways to offer their customers a service that will make them happy while cutting down on costs.
The chatbot operates on the same principles as the popular chat rooms before the advent of social media platforms. The chatbot is very effective in giving customer service because it allows companies to automate tasks. The chatbot can also answer customer queries 24/7, which is great because customers can contact the company anytime without waiting for customer service hours.
There are various websites available to add a chatbot to your platform. These websites can help you with the design process, encoding the user’s specific vocabulary, triggers and deciding the chatbot’s behaviors.
Top websites that can help you to generate chatbot on your funnels are:
1. BES
2. Aiah Commerce
3. Fresh Desk
4. Lead Chatbot
5. WordPress Plugins
Difference of Chatbot to Email
If you’re a fan of technology, you’ll love this comparison between chatbots and emails.
Email is not dead. Email is still the most effective way to communicate. Chatbots are another form of communication, but unlike email, they’re not personal. Chatbots are typically used to push out information through Facebook messenger or text, but they typically cannot answer your past interactions with them to interact.
Pros
- Chatbots are quick. You can chat with a customer service representative without waiting on hold for 5 minutes.
- Chatbots are always available, which is helpful, especially if you are in a time crunch.
- Chatbots get to know you and your preferences based on your previous chats. They get to know your needs and get to know what kinds of topics you like.
- Chatbots can answer common questions without you even having to type them.
- Chatbots can help you through the checkout process.
Cons
- Chatbots are not as personal as speaking with a live person.
- Chatbots can get frustrating if they don’t work and cannot provide you with the answers you need.
Email, on the other hand, is personalized. Your email account is not always open when you need it, but when it arrives in your inbox, you know it’s just for you. With email, you can bookmark things for later cause email gives you pause to act. Email is perfect when you have a lot of time in your hands and like to keep your records organized.
Pros
- Email is versatile, and you can use them for both personal and professional purposes.
- You can use emails to send attachments.
- You can use emails to send messages in bulk.
- Emails give the person sending the email flexibility to edit the message before sending it.
Cons:
- Email may be slower than chatbots depending on the person at the other end and the speed of the internet connection.
- Email messages may not be read.
- Email messages can be time-consuming, stressful, and challenging to do on the scale you need to to see substantial results.
Email and Chatbots Integration
Study shows that chatbots and email can be a perfect match: Don’t let the age-old dispute between email and chatbots fool you. It’s potentially a great idea to combine your email marketing strategy with a chatbot. They can work together and be a fantastic tool.
Chatbots and email work well together because email is an excellent tool for following up on a conversation and clarifying any details that need to be corrected. Email is also a good resource for information that is not time-sensitive.
