Where a relationship exists, trust should always be present. Trust is the backbone of a happy and healthy relationship. When companies build trust, that is the start and foundation of it. No consumer would buy or associate with you if you’re not trustworthy. In the later run, customers’ trust will turn to increase brand visibility, and attract more customers, thus, the beginning of revenue. These customers should be retained and nurtured in order for your company to continue to grow.
Here are the things you need to do in order for you to gain and keep the trust of your customers:
Customer service is important to all kinds of business. It solidifies the relationship of the company and the customers. Providing a precise and appropriate solution to a customer’s complaint will make them feel they are cared for and valued. Customers want to feel special and feel they are a priority. And good customer service should have a pleasant and positive attitude.
Making positive reviews easy to recognize on any online business/ store will help the audience decide easier on buying product or service. It’s easier to spike a customer’s interest if many others are also interested. It strengthens the credibility of the business by having a sense of trust from other customers. Enabling customers to leave reviews or ratings gives them power to interact with us.
This is the most important aspect. Every business needs to maintain their customers. People don’t want to get fooled by fake advertisements and promises, otherwise, you will lose them and switch to a competitor where they think is better. And the worst part is, they may talk negatively to others about your company and degrade your reputation. If there’s a miscommunication/ problem/ company emergency, be transparent about the fault and find the best possible solution that fits with the company’s rules/regulation and the customer as soon as possible.
Asking customers for feedback is like imparting to them that their opinions matter and we are determined to develop our service/product so we can cater them better. We want to make sure that our price meets the value that we are delivering. Just like customer service, asking for feedback also creates a good relationship and a bit of personal touch through conversation.
Our customers want to feel special and valued and we can do that by making them feel that we are eager and always willing to help. Our availability shows that our doors are always open and they help them especially in times of concerns. And a very powerful way in times like these is us being the one to reach them instead. Asking them and following up.
Overall, we need these 5 aspects together in order to gain and keep customers’ trust. We need not only to keep them satisfied but delight them as well as they can also be our gateway to many more customers. Consumers want to hear from other consumers and they want social proof to have more assurance with what products or services they’re going to buy. With that being said, we should deliver it by doing everything to give them a great consumer-company experience.