Mnemonics are an excellent way to increase brand awareness and recognition. A mnemonic is a memory device that assists people in recalling larger chunks of information through short verbal and nonverbal interactions.
There are numerous types of mnemonics. Music, model, and word mnemonics are the most important. If you’re interested in using this type of branding tool, make sure you have a list of attributes you want to emphasize that you made earlier handy. The whole point is to emphasize them in the mind of the viewer.
Keeping this in mind, make sure to test whatever you believe will work on a diverse range of potential users of your offering. Ask them to tell you what qualities your choices suggest to them. This is a highly subjective business, but if you test your front-runners on a large enough sample size, a consensus will emerge.
Whether your branding exercise is small or large, it is well worth your time. Your brand should never stop evolving; it should grow in tandem with your company.