How to Make Customers Remember your Business.
Mnemonics are an excellent way to increase brand awareness and recognition. A mnemonic is a memory device that assists people in recalling larger chunks of information through short verbal and nonverbal interactions.
There are numerous types of mnemonics. Music, model, and word mnemonics are the most important. If you’re interested in using this type of branding tool, make sure you have a list of attributes you want to emphasize that you made earlier handy. The whole point is to emphasize them in the mind of the viewer.
Keeping this in mind, make sure to test whatever you believe will work on a diverse range of potential users of your offering. Ask them to tell you what qualities your choices suggest to them. This is a highly subjective business, but if you test your front-runners on a large enough sample size, a consensus will emerge.
Here are a few examples of mnemonics in action.
1. Musical Mnemonics
- Musical mnemonics can take many forms, including jingles, poems, songs, and musical chimes. Consider the opening and closing notes of Microsoft Windows, the Intel chime, and others. When you hear those sounds, you immediately think of the people who made them.
2. Model Mnemonics
- Logos, images, signs, and mascots are examples of model mnemonics. Ronald McDonald or McDonald’s, as well as any team mascot you can think of, are excellent examples. When you see these mascots in the media, you immediately think of their owners.
3. Expression Mnemonics
- Word or Expression Mnemonics are short phrases that convey the most important characteristics of their owners. These aids have taglines on them. They may change more frequently than logos to reflect new marketing initiatives, but they should still support your brand. Apple’s “Think Different” campaign is a good example, as its unconventional grammar encourages out-of-the-box thinking.
Whether your branding exercise is small or large, it is well worth your time. Your brand should never stop evolving; it should grow in tandem with your company.
