How to Organically Raise Awareness on Social Media
Brand awareness is essential to achieve business growth, and one of the best ways to accomplish this is to push your brand hard enough on social media.
Social media is all about connections. It’s the most powerful new marketing tool because of its communication tools available. Businesses can use Social Media to reach their target audience or share stories of hope, inspiration, or information that might be valuable to them.
If you’re wondering how to incorporate social media into your marketing efforts, here are some steps to help you on your way:
1. Know your Target Audience
The first step towards successfully raising awareness through social media is to know your target audience. It’s impossible to create a digital strategy that resonates with all audiences, so think about who will most likely be interested in your message. You should know who you want to sell your products to.
To understand your target audience, you have to identify the most important aspects that they look at. You may also use Facebook’s Targeting features. Thru this, you may change and determine what demographics and interests you want to target for your posts.
2. Optimize your Social Media Pages
Once you successfully create your page on every social media platform, you may want to optimize your Social Media Pages. Creating a perfect social media image will help your brand to recognize sooner or later.
Here are four tactics that can help you to optimize your profile correctly:
- Clarify your brand name by creating easy to remember username.
- Upload a high-quality profile picture that people can recognize your brand (brand logo).
- Keep your Bio and Description concise.
- Add your website link.
3. Create engaging content
Getting engagement is not all about getting likes to your posts. You can use metrics to track your progress, such as; people’s comments, mentions, opt-ins, and an increase in sales.
You should know the purpose of your content. Always give content that you’ll think will be valuable to your audiences. The primary goal of your marketing campaign should be aligned with your organizational goal.
Try creating fun, engaging content to share on your Facebook, Twitter, and YouTube channels. It’s simple to set up a Facebook Live video or tweet out an interesting question for people to answer.
4. Host Giveaways and Contests
When someone wants to raise awareness of a specific topic through social media, it is best to give away something. Hosting giveaways let the public know that the site is for this topic, and there is a reward for engaging in it.
You may create an incentive by asking your followers to tag their friends to win a product, which can significantly impact your growing audience. Creating a contest is one of the best strategies a business can do if they don’t have a budget for a great advertisement.
5. Use Hashtags
A hashtag is a label used on social media sites that makes finding information with a theme or specific content easier. Hashtags make your posts visible on Twitter, Facebook, Instagram, Linkedin, and other social media platforms. Knowing the trending hashtags to your industry is necessary to boost your social media presence successfully.
6. Collaborate with Influencers
By finding an influencer who shares your same audience, you’ll be able to expand your network and find people interested in the products you are offering as your business is aligned with their interests. The good thing about this is most of the Influencers are happy to share your products in exchange for complimentary products.
7. Follow your competitor’s followers to expand your audience
This is one of the best tricks that I’ve ever heard. So once you have already followed your competitor’s followers, they will get the notification on their end. Once they see your business profile page, there’s a probability that they will follow you back and discover your page because your business is similar to something that they’re already interested in.
Having a good social media presence is essential for a business in this day and age because it is relatively low cost. If you need help in growing your company, you may want to consider this method that we’ve shared with you. This process is a long journey, so don’t expect your brand awareness to grow overnight. It would be best if you had a lot of patience, marketing research, and consistency in doing this.
