I don't buy anything without checking reviews online or even asking people I know if they have tried this product or service before. Being online for so many years now it's just in my 'DNA'.
Recently I wanted to purchase a new blender. I checked all the reviews online and asked all of my neighbors and it turned out everyone I knew had this blender. So it would make sense that I should go out and purchase it asap.
When a friend or family member recommends a product you are more likely to go out and buy it because you take their endorsement seriously. Just so you know, 83% of consumers say these recommendations make them more likely to purchase a product or service. So there has to be something to this, wouldn't you say?
What Exactly is Social Proof?
Social proof is the idea that consumers will adapt their behavior according to what other people are doing. When we see a celebrity endorsement of a product we want it right away. If you're out and you see a line to a restaurant you want to go there, the food must be really good if people are willing to wait on such a long line.
Here's nine ways that social proof can manifest itself.