Strategy to Get and Keep More Customers

It’s not easy to get new customers. It requires time, energy, most of the time, even money to pay for marketing. So for your growth and stability, your repeat customers are your biggest asset. It would help if you had a good plan for your marketing to increase the chance of turning your new customers to repeat customers.

Repeat customers

Repeat customers come back for a variety of reasons. It could be because of price, quality, convenience, location, business culture, influence, a feeling of loyalty, personal motivations, etc. Mostly, they patronize your business because of something you do better than your competitors or because you do something that your competitors don’t do at all. Once you got aware of your strengths with repeat customers, you can leverage them on new ones. You might want to ask yourself the following questions.

1. Why do you think these customers continue to buy from you?
2. What is that you’re doing proactively that makes them keep coming back?
3. Have you built rapport, loyalty, or friendship with them?
4. Do you constantly learn and take note of their questions, desires, and concern?
5. Are you paying attention to what they are saying?

There will be a great deal to consider and do as you come up with answers. They will assist you in developing your marketing strategy for building this sector of your customer base. Here are some helpful hints.

1. Begin mailing thank you notes or calling to express gratitude for your existing customers.
2. To collect feedback on items, price, and marketing, conduct a “valued customer survey.”
3. Plan a customer appreciation event. How about an open house at your business, an activity linked to your business, or maybe a contest?
4. Customers who refer a friend to you should be rewarded when that person becomes a new customer.
5. Offer loyalty program incentives: When a specific level or frequency of purchases is reached, a discount or gift is offered, or a member’s club with special benefits, and so forth.
6. Encourage word-of-mouth marketing, which is the most effective technique to promote your business.

To increase your consumer base, you must have a thorough understanding of your current customer base. Examine who your present clients are and rank them according to the profits they bring in. This will assist you in determining which kind of potential consumers you should target. You may have a group of dependable consumers, but you should concentrate on the ones that are both loyal and make your profits grow significantly.
Your understanding of your competition is also crucial. Sign up for their mailing lists to stay informed about new products and deals. This way, you’ll never be left wondering how you compare to them in your industry. Their clients could one day become yours!

New Customers: Getting new clients doesn’t happen overnight or without a well-thought-out marketing strategy. In a small business, it’s often impossible to launch a marketing plan for new customers while maintaining top performance with existing clients. Here are some low-cost solutions for attracting new clients and keeping repeat customers.

1. Try printing new flyer advertisements and widening your distribution zone.
2. Offer a discount or promotion on items that aren’t performing.
3. Create coupons to attract new customers or persuade existing customers to shop with you again.
4. Make them aware of any special offers or discounts you’re running for the day, month, or year.
5. Keep in touch with your customers regularly with email blasts of specials and discounts.
6. Make use of public relations by having a television or radio station conduct a report about your company. Consider doing the same thing with a widely read newspaper or magazine. This will provide your organization with rapid third-party validation and exposure.
7. Make relationships by joining one or more networking groups.
8. To raise awareness of your company, use social networking sites such as Facebook, Twitter, LinkedIn, Google+, and Myspace.

The importance of reputation, reviews, and other factors in acquiring clients are critical. According to a recent study,

• Before making a purchase, 72 percent of respondents looked up a company’s reputation on message boards.
• 74% of people made purchases based on what they had read, at least in part.
• Blogs, online rating systems, and discussion forums were thought to provide meaningful feedback by 81 percent of respondents.

Perhaps the hidden advantage of recurring customers is that they act as frontline marketers for you. Their promotion of your firm might be an essential factor in your company’s capacity to attract new customers.