In today’s society, customers are often motivated by peer pressure to make a purchase. This behavior is known as social proof and by using certain techniques, it can be a powerful tool for business owners to increase conversion rates. Social proof is a technique marketers use to convince their target audiences that a product or service is accepted and will positively affect their lives. These methods include testimonials, statistics, case studies, and scientific research. The average customer lazily wants to buy what others are buying, and as a business owner, you should be aware of different ways to implement social […]