Mobile marketing is a multi-channel digital marketing approach aiming at reaching a target audience via websites, email, SMS and MMS, social media, and apps on their smartphones, tablets, and other mobile devices. Customers have begun to transfer their attention (and expenditures) to mobile in recent years. A text message’s average open rate is around 99 percent, with 97 percent of messages read within 15 minutes of transmission. It’s obvious that SMS has a personal touch, and receiving one from a company seems comparable to receiving one from a friend or family member. Mobile marketing is a collection of strategies that […]