When people are trying to make a purchase decision, they often rely on testimonials, reviews, and ratings by other people to make their decision. Some people look for testimonials before they make a purchase, while others read reviews.
A testimonial is an endorsement that someone offers or gives. It can be written, spoken, or acted out. A testimonial may be favorable, truthful, or scathing, and this is usually displayed on business’ websites to attract more potential customers.
A review, on the other hand, is an evaluation of a product or service based on someone’s personal opinion. Reviews are posts or articles that are generally written after someone has spent time with a product or received a service. It is usually collected and managed by a third party. Reviews generally state what people like or dislike about the product or service they’ve had contact with.
There are few differences between testimonials and reviews, but the difference is significant. The most significant difference is that testimonials are more focused on specifics about the person’s experience with the product or service, whereas reviews are more about assessing the quality of the product or service. Reviews are also more focused on the “whys” of the review, while testimonials are focused on “the what’s”.
Another key difference is that testimonials are typically edited by the company that is providing the testimonial, because of this you’ll likely see a boost in client acquisition and client retention. Reviews are more of an unbiased opinion that may or may not be influenced by the company. Finally, testimonials are more focused on the present, while reviews are focused on the past.
Hope this blog gives you clarity about the difference of the two.