If you want your landing page to convert, then you need to implement social proof into it. Social proof is a psychological phenomenon where people are more likely to make a purchase decision because other people like them have done so as well. It doesn’t just impact our actions, it affects our behaviors and thoughts. In the context of marketing, social proof can be an excellent way to engage your audience and convince them to take specific actions.
Think about it as if you’re walking out of a casino and someone tells you that everyone inside is already winning. You’ll be drawn to enter. If everyone inside is losing, then you’ll be drawn away from entering. The same principle applies to the process of conversion and it’s one of the most powerful tools that we can use to convert leads. This is because we all like to be right and we all like to be proven correct for our decision-making.
Social proof is an effective tool for landing page optimization. You can use this idea on your landing page to help potential customers to believe in your product.
Have you ever been to a webpage and it seemed like no one else has been there? And then, suddenly, you see that the URL has been shared 1,000 times on Facebook and suddenly you see it way more often? This is Social Proof. This is why we can see something like a product ranking high on Amazon and suddenly we feel like we need to buy it, even if we didn’t know we needed it, to begin with.
First, you should list testimonials from customers, so they know other people have been satisfied with your product. Your testimonials should come from a variety of customers so that each reader feels that their situation is being heard. Provisions should also be made for testimonials from third parties, such as a published review from a major newspaper, if available.
Another way to increase your social proof is by showing users how popular our product is. The most common social proofs are testimonials from satisfied customers, quotes from influential sources, and social media statistics.
Did you know that testimonials can improve landing page conversions by up to 10%? Considering the high conversion rates, it is important to understand the different types of testimonials so you can build them in. Here are some of the different types of testimonials you may consider adding to your website.
If you want to get the most out of your testimonials, finding a few people who will offer a different perspective can be helpful. This way, you can catch people’s attention and keep them reading because you’re offering something different from your competitors. We recommend asking for one testimonial per month, rotating testimonials every week, or three testimonials per quarter.
With the right testimonials, there’s a large possibility to you convert those visitors into purchasing customers because it can be one of the most convincing parts of your landing page.