Any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a corporation seeking to promote specific things to consumers, is known as reverse marketing. Companies do this in various ways, but the most typical is to supply consumers with valuable information without trying to force a sale.
To use reverse marketing, you must first catch your customer’s attention so that you may build a relationship with them. This is usually accomplished through traditional advertising methods such as television commercials, print magazine adverts, and web media. Traditional marketing involves businesses identifying their target customers and then persuading them that their product or service satisfies their needs and is also superior to their competitors.
Nike sells shoes, but as you know, most of their ads don’t even talk about the product. One of the best examples is the Best Day Ever Ad, released in July. They focus on honoring great athletes, people living their lives every day because that’s what they are about – to celebrate great athletics. You may check their latest ad here: http://bitly.ws/hwkb
The Dove Campaign for Real Beauty is another example of great reverse marketing. Its competitors focused on their customers’ shortcomings and how their products could help them cover up or improve them. Dove, on the other hand, instead of pushing its product, concentrated on the natural beauty of its customers and highlighted the attractiveness of everyday women. Dove was able to generate sales of over $1 billion due to their campaign, which featured actual women.
Stop Dieting, Start Living, Weight Watchers’ 2008 brand-altering campaign radically modified their image among their target demographic. Rather than advertising new dieting methods, their advertisements offered advice on maintaining a healthy lifestyle. It helped them achieve their goal of increasing brand loyalty.
One of the numerous advantages of reverse marketing is that it increases the value your brand can have for customers without requiring them to make a purchase. Knowing your customer is one of the most important aspects of any excellent reverse marketing approach. You won’t know where to start your marketing efforts if you don’t know what your customers want or need.
When doing reverse marketing in your firm, keep the following in mind: Provide solutions – clients will want to do business with you if you are a trusted advisor who provides solutions to their problems. Teach/empower your customers since it indicates your knowledge and qualifications – it shows you have the information they need.