I’d like to talk about the importance of social proof on your website. There are many different types to choose from, but I’d like to focus on the ones that are more traditional. One of the best places to use social proof is on your contact page to show that you are legitimate. Another one is on your testimonial page where you can share the opinions of people who use your product or service.
These are both great sources of social proof because they give someone outside of your company an opinion to consider. It’s also great to use on your site because it can also give you validation that what you do is needed.
You’ve likely seen these badges before. Ratings. Trust. Review. Why not use them on your website?
You want to make it easy for your customers to leave feedback for you and keep them coming back in the future. These badges show your customer that you care about their opinion, and that the review is valuable in your marketing.
A testimonial is a type of endorsement that is given by someone who has been positively affected by a service or product. This is a very effective way to make a strong, personal case for a product or service, because it comes from a trusted source. It’s a perfect way to establish proof of the product or service’s effectiveness.
Did you know that having positive reviews on your website can increase conversions by up to 8%? It’s true! Reviews on your site can provide prospective buyers with reassurance before they make their purchase. They can also convince prospects that others share their opinion of your business, which can increase their confidence.
“I am a satisfied customer of Socialproofnow and recommend it.”
“I have been a customer for over five years and have been very satisfied.”
Social media shares and mentions are the next type of social proof that you can use. First, you look for people who have shared your content on social media. If you’re lucky, these shares will include a link to your website, too. You can also find people thru different platforms or tools like Hootsuite, Talk walker and Social Searcher.
These people are usually online enough to see when something they find interesting is shared, making them a good candidate for mentioning you without you even asking them. You can take advantage of this by following up your request for a share with a request to mention you.
The social proof is a crucial step in the conversion process. In the business world, social proof is defined as evidence that a prospective buyer is making a wise purchase decision. In the case of your site, social proof is defined as evidence that a prospective buyer is making a wise purchase decision.
That’s why it’s really important to know what type of social proof you need, who you need it from, and when you should use it.